Monday, 3 May 2010

Adding live music can significantly boost hotel revenues

can significantly boost hotel revenues

Music promoter devises roll-out programme to take winning formula across the UK

Award-winning hotelier and music promoter, David Mundell of Mundell Music, plans to share the secrets of his success with hoteliers across the UK.

The creator of the Fifestock festivals, Mundell, 53, has worked with acts such as Mick Taylor, Curtis Stigers and Ian ‘Mac’ McLagan during his 12 years in the music business. Live music events have had a significant impact on sales at his previously-owned hotel The Bein Inn in Perthshire, and during the last 2 years working in collaboration with The Inn at Lathones in Fife.

Mundell claims that by introducing a quality live music programme, hoteliers can create an additional revenue stream throughout the year that will show continual growth, even through an economic downturn. He has spent the past 12 months devising a roll-out programme that covers every aspect of the process from equipment and lighting, to booking artists and marketing.

Mundell commented: “As record numbers of hotels face hardship due to trading difficulties, the ever-changing market place and the economy, I noticed an opportunity to share my successful approach to music promotion. Independent hotels, inns and brewers need to add value if we are to survive.”

As well as the set-up programme, Mundell Music is also offering an annual music marketing programme that can be used by experienced music providers as well as those looking to commence a programme from scratch.


Editors’ Notes

Mundell Music –

Mundell Music’s Live Music Set-up Programme

3 levels of packages are available depending on the establishment’s requirements.

Areas covered: Which artist to approach and why; What equipment is required; How to use the equipment; How to organise a music evening; How to combine sales and marketing; High-value endorsements; Avoid the discounting game; High-quality reputation for venue and artists; Growth during recession; Increasing room and F&B revenues; Building a database; External websites; Online ticketing; Online marketing; Posters and memorabilia; PA systems; Lighting; Signage, indoor and out; F&B opportunities; Workshops; Festivals; Press releases; Ticket printing; Artists hospitality; Artist fees; Benefits/knock-on effect/profile awareness; Artist endorsements; Galleries; Merchandising.

Mundell Music Annual Marketing Package

Included in the marketing package:
Venue’s own gig listings page on Mundell Music website; Pop-up music site from venue’s own site; 1000 gig tickets; Instruction on how to use equipment; Posters sent by email to venue; 20 email marketing newsletters; Assistance with artist bookings; Use of Mundell Music branding; Assistance and general advice on hosting gigs/festivals; Creation of sign up box and client list management.

Artist Endorsements

“If only ALL shows would be this well organised and friendly” Mick Taylor (Rolling Stones)

“Now….this Guy KNOWS how to put a gig together” Carlene Carter

"Thanks again. We love it here" Paul Jones (Manfred Mann, Blues Band)

"Can't wait to come back" John Jorgenson (Elton John, Desert Rose Band)

"Always a joy" Albert Lee (Emmylou Harris, Everley Brothers, Eric Clapton, Bill Wyman)

"What a wonderful place you have put together" Gene Parsons (The Byrds)

"My favourite hotel.... My favourite gig" Benny Gallagher (Gallagher & Lyle)

"The best little inn in the world" Chip Taylor ('Wild Thing', 'Angel of the Morning')

'Fantastic venue" Bobby Cochran (Steppenwolf, Leon Russell)

"What a gig!" Curtis Stigers

"Thanks for keeping such a soulful swinging house. This is a beautiful oasis on the road." Bill Kirchen (Commander Cody)

"A great venue and great hospitality" Rod Clements (Lindisfarne, Jack the Lad)

"I will miss this place" Simon Kirke (Free, Bad Company)

"I can't help but find myself in complete agreement with ALL of the above" Glenn Tilbrook (Squeeze)

David Mundell’s Awards

    • The Publican Awards 2009 Music Pub of the Year 2009; finalist in 2004, 2010
    • Scottish Licensed Trade News Music Pub of the Year 2002; finalist in 2006, 2009
    • Perthshire Chamber of Commerce Marketing Award 2002
    • Les Routiers Scottish Inn of the Year in 2006

Press Contact

For more information please contact Lee Macgregor Public Relations, 8 India St, Edinburgh

Tel: 0131 2261442 / 07801 286005